Wednesday, February 27, 2019

As Podcasts vie for ear space, these pioneers hope to change what we hear

As a generation, most of us are glued to our mobile phones, taking in information with our heads bowed down. But there will soon come a time, when we will be able to keep our heads up, listening to all the information through a podcast,” says Naveen Haldorai, creator of Curry Podcasts, one of the very few Tamil podcasts in India. For him, podcasts are the bridge between active and passive content.

Advertising
A podcast is the only online content that allows indirect consumption. “It lets you consume content in passive state. You can listen to a podcast when the phone is getting charged, when it’s locked or even while going through social media,” says Gautam Raj Anand, founder of Hubhopper, India’s largest podcast directory.

The intellect recommends podcast
“A few years ago, people were not even familiar with the word ‘podcast’, but now it is ‘intellectual’ to listen to a podcast,” Anand says. The word ‘podcast’, an amalgamation of ‘iPod’ and ‘broadcast’, was coined in 2004 and has now become synonymous to the audio content available on the Internet. Although the industry is flourishing abroad, in India it is still at a very nascent stage.

It feels like your friend is talking to you, and because of this, you retain and believe what you hear. It also opens up your imaginations and takes you on a journey,” Haldorai says.

Source: https://indianexpress.com/article/technology/social/as-podcasts-vie-for-ear-space-these-pioneers-hope-to-change-what-we-hear-5499417/

Read more about: Hindi Podcasting

No comments:

Post a Comment