Before we accepted the word podcast, a mash-up of pod, from iPod and cast from broadcast, the listening format was called an audioblog. It’s been around since 2004, but in India, podcasting is just picking up, with better data speeds and more options in terms of apps. Google has just come out with its own native one and indigenous content creators are trying their hand at it. Here are four popular ones, with their journeys.
On the podcast: We talk to travellers and experts about itineraries, destinations, experiences and all things related to travel. We have over 2,00,000 listens so far and are about 40 episodes old. Podcasts offer a great medium to have deep, meaningful conversations that listeners can feel personally connected with. My first tryst with a podcast was through the Amateur Traveler by Chris Christensen that took me on a virtual trip to different cities in the world. That has been my biggest inspiration.
On the Indian interest in podcasts and the road ahead: In India, initially, there were only a handful of creators and a tiny group of listeners. However, podcast networks like IVM and Audiomatic have ensured that the medium has gained quite a bit of traction. Music apps like Saavn have also started including them in their offerings. I believe that India will emerge on the podcast landscape, growing in terms of listeners and creators. The availability of cheaper smartphones, increasing affordability of data packs across the country and the launch of an Android podcast app by Google will ensure its growing popularity in India. As the quality and quantity of podcasts improve, so will the adoption. This is a cyclical process that leads to great content being produced and consumed. And with voice-based applications and technology finding an audience in India, it has become even easier to access and consume.
On the podcast: My friend Naren and I were toying with the idea of doing something different and thought of starting a podcast that broadly dealt with breaking down important events from the news in a funny manner. We wanted to stick to audio and were not very keen on the video podcast format that many comedy groups, such as AIB, work with. The response has been slow and steady, and we are happy that we have a loyal listener base. We get a lot of repeat listeners. I was deeply influenced by The Bugle, a podcast that offered a funny take on current affairs and was hosted by Andy Zaltzman and John Oliver.
On the medium: We were one of the early adopters of podcasts in India. With the entry of platforms such as IVM and Audiomatic, the Indian podcast scene is bound to become more interesting. These platforms have podcasts that cover a host of genres, from the popular ones to the obscure.
Source: https://www.thehindu.com/sci-tech/technology/gadgets/pod-saves-the-world/article24433553.ece
Read more about: Hindi Podcasting
On the podcast: We talk to travellers and experts about itineraries, destinations, experiences and all things related to travel. We have over 2,00,000 listens so far and are about 40 episodes old. Podcasts offer a great medium to have deep, meaningful conversations that listeners can feel personally connected with. My first tryst with a podcast was through the Amateur Traveler by Chris Christensen that took me on a virtual trip to different cities in the world. That has been my biggest inspiration.
On the Indian interest in podcasts and the road ahead: In India, initially, there were only a handful of creators and a tiny group of listeners. However, podcast networks like IVM and Audiomatic have ensured that the medium has gained quite a bit of traction. Music apps like Saavn have also started including them in their offerings. I believe that India will emerge on the podcast landscape, growing in terms of listeners and creators. The availability of cheaper smartphones, increasing affordability of data packs across the country and the launch of an Android podcast app by Google will ensure its growing popularity in India. As the quality and quantity of podcasts improve, so will the adoption. This is a cyclical process that leads to great content being produced and consumed. And with voice-based applications and technology finding an audience in India, it has become even easier to access and consume.
On the podcast: My friend Naren and I were toying with the idea of doing something different and thought of starting a podcast that broadly dealt with breaking down important events from the news in a funny manner. We wanted to stick to audio and were not very keen on the video podcast format that many comedy groups, such as AIB, work with. The response has been slow and steady, and we are happy that we have a loyal listener base. We get a lot of repeat listeners. I was deeply influenced by The Bugle, a podcast that offered a funny take on current affairs and was hosted by Andy Zaltzman and John Oliver.
On the medium: We were one of the early adopters of podcasts in India. With the entry of platforms such as IVM and Audiomatic, the Indian podcast scene is bound to become more interesting. These platforms have podcasts that cover a host of genres, from the popular ones to the obscure.
Source: https://www.thehindu.com/sci-tech/technology/gadgets/pod-saves-the-world/article24433553.ece
Read more about: Hindi Podcasting
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